It doesn't take a rocket scientist to see that the Wii U is not selling nearly as fast as its predecessor, and one of the main questions people ask is "Where are all those Wii owners?" That very question may seem like it has an easy answer at first, but upon further research, I believed I've found the best way to answer that question. For the most part, the Wii U isn't aimed at them, so they are not buying in to the next generation of gaming.
Consider this, The Wii was seen by many as the casual console, or the console for the younger audience. In reality in was just the console for the masses, be they casual, hardcore, or nongamer. To first begin answering this question, let us first examine the Playstation 2 and the Playstation 3. The common view is that the Playstation 3 is a hardcore gamer's console, and I'm not going to argue with that, but was the Playstation 2 a hardcore console? If so, why didn't that crowd migrate to Playstation 3? The answer is simple. he Playstation 2 was the same thing as the Wii. It was the console for the masses for it's respective gen. Yes, we often get the argument that the Playstation 2 was more hardcore than the Wii, but when you look at it's staggering install base, and the comparatively small amount of hardcore titles sold, that doesn't seem to be the case. The Wii's Hardcore titles actually sold more than the Playstation 2's, and it did it with a smaller install base. Why? Because it was the console for the masses, as well as for the Nintendo fans. The reason why Wii sold so well, is because those Playstation 2 owners who did not get a Playstation 3, were nongamers and casuals who instead got a Wii.
Yes, though the media, your best friend, your brother, and everybody wants you to believe thateveryone who owned a Playstation 2 was playing Hardcore games, thats simply not true. A prime example is the Guitar Heroes games, Those gamers moved over to Wii. There was also a ton of people who played games like Jambo Safari, Katamari Demacy, and Mr.Mosquito, that migrated to the Wii and began to play games like Wii Sports, Cooking Mama, Just Dance, and Wii Fit. So I would argue that those Wii owners stayed on their Wii. Who could blame them? They moved from Playstation 2 to Wii, so they could play the games that Hardcore and the media call casual and shovelware, but surprisingly, the successor to the Wii has slim picking for people who are into those kinds of games. The Wii U is rather hardcore whether we want to admit it or not. That is one of the main things holding back the Wii owners. Even the Gamepad has a bigger learning curve than the Wii Remote. Its not that they vanished, It's that they have no console to call home this generation. No console has their Cooking Mama, Their Boom Blox, Their Boogie. But even that is just half of the fanbase
The other half of the Wii owners are those who like Nintendo games, and Exclusives that you can only get on Nintendo Consoles, such as No more Heroes, DragonQuest, Monster Hunter (yea.. it counts now), and this time around even Bayonetta joins that list. If you look at the games that sell best on the Playstation 4 and the Xbox One, you will see mostly multiplatform games in their top 10. The Wii U's Top 10, however, is made up entirely of exclusives. So the people who say 3rd party does not sell on Nintendo consoles is right to a certain degree. 3rd Party multiplats don't sell, but Exclusives sell well. A Nice chunk of the Wii owners were fans of the Lego games, so its no surprise that Lego City Undercover caused a sales boost for 2 weeks for the Wii U, and sold nearly as well as Nintendo's own Pikmin 3. Thats because that game caused a few Wii owners to upgrade, because they couldn't play it on their Wii. For comparison sake, The Skylanders and Disney Infinity games have sold better on Wii than any other console. Its a safe bet that if Nintendo discontinued the Wii and forced Activision to only make a Wii U version, that the Skylanders games would have boosted Wii U sales. As it stands Swap Force on Wii U is outselling the PlayStation 4 and XBox One version 2 to 1. Again, that is Wii owners who migrated to Wii U, maybe even some of the same who migrated over with Lego City.
So, What can Nintendo do to get the rest of the Wii owners back, or at least a decent amount of them? They're already set to do just that. Nintendo will be releasing their own games that use figures, which has been code named NFP. Nintendo must also be aware that the biggest part of the figures and games fanbase is on their console, so if they are to make their own game with figures, those remainders on the Wii and even the other consoles will have to buy a Wii U if they want to play the lastest Figuringe Collection game. Also, Mario Kart 8 will be out shortly after this article is published. The online Mario Kart experience and the new features will only be able to be played on Wii U. Wii's online is going down, so that too will be incentive to upgrade to Wii U. The other thing that Nintendo seems to be doing getting ready to show off the benefits of the gamepad. We all know the Wii audience loves a fancy controller with nice "gimmicks" so that should win back a few of them as well, granted it is not something too complicated.
When its all said and done, Nintendo can not win back all of those Wii owners, because a lot of them are happy playing the old Wii Sports every weekend with their parents, friends, or frat buddies, but they can definitely can win back a sizable chunk that gives them a nice sized install base, and possibly even the lead this generation but they will have to shake the hardcore image and once again be the console for the masses like the Wii was, which still was home to some stellar exclusive games. Here's hoping E3 knocks it out of the park.
